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What is a lead

A lead is a prospective consumer who shared their details but is not yet enrolled.

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Written by Sumit Kapoor
Updated over 3 months ago

In Lynk, not every interested person becomes a student immediately. Many consumers first want to ask questions, understand availability, or check suitability before committing. These early expressions of interest are captured as leads.

A lead represents a potential consumer who has shown intent but has not yet been enrolled into any batch or session.

How a Lead Is Created

A lead is created when a consumer:

  • Opens your shared coach profile

  • Fills out the enquiry or interest form

  • Submits their contact details and requirements

Once submitted, this information is automatically stored in the Leads section of Lynk.


What Information a Lead Contains

Each lead typically includes:

  • Consumer name

  • Phone number and/or email

  • Activity or subject they are enquiring about

  • Any remarks or preferences shared by the consumer

  • Timestamp showing when the enquiry was made

This gives you enough context to respond meaningfully without searching through messages or calls.


How Leads Are Different from Enrolled Students

Leads are intentionally kept separate from enrolled students.

  • A lead has only expressed interest

  • An enrolled student is actively part of a batch or session

No enrollment, batch assignment, or session creation happens automatically when a lead is created. You remain in full control of when and how a lead is converted.


Lead Status and Lifecycle

Leads move through simple, clear stages:

  • Pending

    Newly received and not yet contacted by you.

  • Contacted

    Mark the lead as contacted once you’ve reached out to the prospective.

  • Converted

    Convert the lead in your leads section to a student for a present batch or future enrollment

  • Archived


    The lead is no longer active as the prospect hasn't shown interest to proceed ahead.

This lifecycle helps you track follow-ups and prioritize responses.


Why Leads Matter

Managing leads separately allows you to:

  • Track genuine interest without cluttering student lists

  • Follow up professionally and systematically

  • Avoid losing enquiries across platforms

  • Convert interested consumers at the right time

Leads act as the bridge between discovery and enrollment.


Summary

A lead in Lynk is a prospective consumer who has shared their details but is not yet enrolled. Leads are stored separately from students, allowing you to manage interest, follow up at your pace, and convert only when you’re ready—keeping your coaching operations organised and intentional.

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